The contact page gets rebuilt
A designer tidies up the form. The consent tickbox and the small print beside it are the first things to go, because nobody told them what those were for.
The gap nobody covers
Getting approved is a moment. Staying compliant is a job.
Every A2P tool on the market, including the free check built into your platform, looks at your client’s site once, on the day you submit. Nothing looks at it again. But client websites move, and so do the requirements they were judged against.
The policies get replaced
Someone swaps in a fresh privacy policy from a generator. The new one has no SMS section, and the sentence about not selling phone numbers is gone.
The page stops loading
A funnel gets unpublished, a page is moved, a domain is switched. The URL on the registration now 404s, and a reviewer opening it sees nothing at all.
The domain settings change
They add a new email tool, the sender records get rewritten, and the client’s email quietly starts landing in spam alongside the texts.
The rules change underneath you
In October 2025 registrations began requiring Terms and Privacy links on the opt-in form itself. Every client approved before that was suddenly short of the new bar, without one line of their website changing.
Carriers come back and re-check
Approval is permission, not a permanent state. Carriers re-review live campaigns against current standards, and suspension arrives after the fact with no warning and often no appeal.
How it goes wrong, every time
- 01
You submit the registration
The pre-flight check runs, you fix what it flags, and it goes through.
- 02
Approved
You tick it off and move on to the next client. Reasonably enough.
- 03
Something moves
The site changes, or the requirements do. Either way, not by you and not with a notification.
- 04
The texts start getting dropped
Carriers check the live site against today’s rules, not the snapshot you submitted under last year’s. Nothing bounces, and the dashboard still says delivered.
You find out when the client asks why their phone stopped ringing. Usually months later, and usually in a tone.
Every client, every day
One screen for the whole client list
Your platform makes you open each sub-account one at a time to see where it stands. Here they are together, re-checked every day, sorted so the one that broke is at the top. When something changes, you get an email naming the client, the page and the line.
Your clients
- Cascade PlumbingHome servicesBroke yesterdayConsent tickbox removed from /contact
- Bright Smile DentalDentalWorth a lookNew privacy policy has no SMS section
- Harbor Real EstateReal estateStill clearUnchanged for 41 days
- Ridgeline HVACHome servicesStill clearUnchanged for 12 days
The alternative is remembering to do this by hand. Open twenty sub-accounts, click into each client’s site, read their contact page and their policies, check their domain records, every month, forever. Nobody does it twice.
Work out what three silent months cost
A broken opt-in box does not announce itself. It just means the follow-up you built stops reaching anyone, for as long as it takes somebody to notice, and the leads it was supposed to catch are simply gone.
$800
Average home-services job
Nine missed leads a month is $7,200 walking to a competitor.
$1,200
Typical HVAC call
High-ticket replacements run well past $3,500.
$653
A dental patient's first year
Lifetime value runs $10,000 to $25,000.
Industry averages. What a lead is worth, not a claim about what this tool recovers.
How it works
Set it up once, hear from it only when it matters
Paste your client list
One website per line, straight from your spreadsheet. No integration, no API key, no permissions screen. We read the same public pages a carrier’s reviewer reads: the landing page, the contact form, the policies, the domain records.
See who needs attention
One sorted view: who would be rejected, who is at risk, who looks clear. You will usually find one or two that were approved months ago and quietly stopped passing since.
Then leave it alone
We re-check every client every day and only get in touch when something changes. The email names the client, the page and the exact line to fix, so you can forward it straight to whoever looks after their website.
What we re-read every day
The boring specifics that get people rejected, and un-approved
These are the same criteria a carrier reviewer works through, and any one of them can disappear in a redesign. Every finding comes with the exact words to add and quotes the page it came from, so you can check us, or just forward it on.
The website a reviewer opens
A real human at the carrier clicks the URL you submit. If it does not load for them, you are rejected before anything else is read.
- Site actually loads for a stranger
- Secure (https)
- Not a parked or “coming soon” page
The opt-in box
The single most common rejection, and the first thing a redesign removes. There has to be a tickbox next to the phone field where someone agrees to be texted, and it cannot be pre-ticked. We look on the page you give us and on the contact page it links to.
- A phone field with a consent tickbox
- Wording that says what they are agreeing to
The small print beside it
Four specific phrases have to appear. Missing any one of them is a rejection, and “help” appearing somewhere in your marketing copy does not count.
- How often you will text
- “Message and data rates may apply”
- Reply STOP to unsubscribe
- Reply HELP for help
Privacy policy and terms
They have to exist, be linked, and actually mention texting. One particular sentence about not sharing phone numbers is the one everybody misses.
- Both pages exist and are linked
- They mention the texting programme
- The “we won’t share your number” line
Whether their email lands too
Same silent failure, different channel, and nothing else in the A2P world looks at it. Three settings on their domain decide whether email reaches the inbox or the spam folder, and nothing warns you when one breaks.
- Sender records set up correctly
- Signing key present and valid
- Policy published and switched on
And it admits what it can’t see
If we cannot determine something, we say so rather than calling it fine. A tool that tells you everything is great when it does not actually know is worse than no tool.
- Unknowns marked as unknown
- Never a green tick we have not earned
No integration required
Works with whatever you already send from
We never connect to your platform, because we do not need to. Everything we check sits on your client’s public website and their domain settings, exactly what the carrier looks at. So there is nothing to install, nothing to authorise, and it works the same whether you run HighLevel, Twilio directly, or something you built yourself.
- GoHighLevel
- Twilio
- Klaviyo
- ActiveCampaign
- Podium
- Your own build
Straight answers
Where this fits
A compliance tool that oversells gets you rejected with extra steps. Here is the honest edge of what this is and is not.
Your platform already checks this at submission
HighLevel runs a free compliance review on the opt-in form and policies right before you submit, and it is good. Run it. But it looks once, on the day you submit, at one campaign. It will never tell you that a client who passed in March stopped passing in June. That gap is the whole reason this exists.
We can’t approve you
A human at the carrier still makes the call, and they check your business details against IRS records. We tell you what will get you rejected. We cannot promise you a pass.
We don’t file it for you
You still submit the registration yourself, in your own platform. We are the watch you keep afterwards, and the sweep you run over the clients you registered months ago.
Pick a client you approved months ago
Not a new one. An old one you have not thought about since it went through. Paste their website and see whether it still passes. It takes a minute, and there is no account and no card.
Daily monitoring is being built. Leave an address and we will tell you the day it can watch your whole client list.